Description
Katie Evans has over 30 years in the sports massage industry. Running a successful sports massage business has seen a series of challenges, none more so than in the last few years.
In this book, Katie shares the essentials needed to start a business, many of which have not been covered in therapy courses, therefore bridging a gap from qualifying to running your own business. Chapters include:
1. What does a great therapist look like
2. How many hats?
3. Some home truths
4. Which route will you take
5. The good, the bad, the ugly
6. Follow your dreams
7. Behind the scenes
8. Starting your business
9. Kit list
10. Your target audience
11. Where for art thou clients
12. The nitty-gritty of the day
13. Client retention with going above and beyond
14. Self care and avoiding burnout
15. End note
16. Support
With exercises, helpful hints and opportunities to make your own notes along the way, this book will provide a valuable companion to anyone venturing into the sports massage/sports therapy/soft tissue therapy industry.



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